So what should you
really worry about on your plate? Saturated fat? Trans fatty acids? Gluten? Sugar?
Fructose? Or carbohydrates in general? Now, possibly more than any other time,
self-proclaimed experts are in your ear telling you how bad a certain component
of your diet is for your health. In fact, if you completely eliminate Component
X you will avoid heart disease, cancer and in-growing toenails.
Component X is killing you
Then comes the big sell:
Component X is killing you. Buy my book, come to my presentation and I will
convince you of my argument. Please buy the T-shirts emblazoned with “Ban
Component X” or “Fighting for a Component X-free planet” in three popular
colours. We have kids’ sizes too.
If you want to be
noticed in the nutrition “space” then you must tell a scary story, followed
closely by the book, while engaging a rabid PR company. Right now, sugar is
Component X, as it has been every decade since the 1950s. We will lose interest
by the end of 2015, replacing it with another Component X, say caprylic fatty
acid or amylopectin, because they are “chemicals” you haven’t heard of,
therefore inherently scary (although you have been eating them since your
introduction to solid food).
Don’t worry, sugar will
return as Component X in October 2022. Promise.
One problem, one solution
Pop nutritionists, diet
evangelists, simple solutionists just love to identify “the problem” (e.g. sugar)
then preach “the solution” (ban, tax, eradicate “the problem”). It’s been that
way for decades because it is an easy story to swallow, attracts the media who
have no common sense filter system, befuddles politicians, and generates unease
among those without an understanding of logic or biology.
If you want to become the
radical nutrition preacher that attracts attention and media then stick with
the single “problem” and the single “solution” so that the unthinking will
become outraged and take to the streets.
The media particularly,
and the populace in general, don’t have the capability to understand that the
problem we really face is “crap eating” and the solution is ….. hold onto your
hats, this is seriously outrageous …. “eat mainly plant foods, eat mainly least
processed foods, have the occasional treat if you wish”.
Powerful message don’t
you think? Yeah, you are right, it will garner no interest at all because it
doesn’t identify a single evil, nasty Component X that will cause cancer, tooth
decay and make you default on your mortgage.
Two words never used by the media, ever
There are two really
key words, and I am being dead serious here, that the media never use when
reporting on nutrition issues. They are two simple words that make ALL the
difference. See if you can identify them in the following imaginary quote:
“A new scientific paper
reports that eating too much of Component X is not good for your health”.
Yep, the two key words
are “too much”. So, my advice is to avoid eating “too much” of anything. Is
sugar a problem? Yes, for the person eating half a dozen donuts washed down
with 2 litres of soft drink. No, for the person having some marmalade on their
wholegrain toast. Why can’t we appreciate the words “too much” when assessing
our eating habits? Just eat well. If you really want a “diet” to follow try the
Mediterranean or the traditional Asian diet.
What does it all mean?
Simply put, it means I
won’t ever be rich. That’s the sad part. But I will be comfortable in soul. It
also means you won’t hear any really scary nutrition stories through this
newsletter. And I apologise for not scaring you, generating fear and flogging a
Component X-free cookbook. I just offer advice, ideas, tips and the occasional
weird aspect in the world of nutrients.
And today, here is my
advice: ignore all nutrition advice. Just eat well. And give to charity, hug
the kids, help the frail, laugh at yourself, read widely, be generous and drink
good wine. Sheesh! Don’t complicate life.
4 comments:
How true. A pity so few people have the sense to believe what is so obvious.
So true Glenn, I have said to colleagues if only we could come up with a sexy name for the ADG, we would be able to sell our message with as much ‘oomph’ as Clean Eating etc. I’ll share your post. Cheers RachJ
Yes agree had this very argument yesterday, the ADG. Is clean eating with "cheat days" included.
Gah when will people get it.
As a NZ registered dietitian who works in public relations I thanks you for putting my everyday thoughts and frustrations into words.
I unfortunately am also unlikely to ever be famous or rich.
Here's my take on 'Clean Eating' if you're interested:
http://www.foodinfo.org.nz/clean-eating-new-buzzword-old-message/
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